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Andy Canada

Andy Canada brings to JGA significant development experience focused in annual giving, planned giving, major gift development, and campaign development and implementation. During his successful career in development, Andy has had experience with large transformative campaigns, participating on the development teams during a $1.1B campaign at Indiana University and a $1.7B campaign at Purdue University.

Recent Posts

Considering a Fundraising Campaign? Key Steps to Ensure You Are Ready

April 14, 2022

Many organizations are considering launching a campaign in 2022. Is your organization one of them?


An important undertaking like a campaign shouldn’t be entered into lightly. How do you know if your organization is truly ready to take this important step to fund the future aspirations of your nonprofit? Here are some key steps to be thinking about as you are moving into campaign planning.


It’s helpful to assess both your internal readiness as an organization to successfully execute a campaign and externally the receptiveness of the potential donor base to your campaign. Both aspects are critical to the success of the campaign. The goal in your planning phase is to ensure the internal readiness and external capacity are in alignment or you have a clear line of site on what needs to be addressed as campaign planning and the early phases of the campaign move forward.

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How To Use Prospect Research in Your Major Gift Fundraising

March 23, 2022

Major gifts are crucial for driving your nonprofit’s mission forward. With the help of these generous donors, you can launch large initiatives, expand your team, or even build new facilities. However, identifying potential major donors is a significant challenge facing nonprofits. So how can you improve your identification process and begin forming connections with major supporters?

The answer: prospect research.

By using publicly available information, prospect research can help you determine who in your constituency may be willing and able to give major gifts to your nonprofit. Commonly considered data points include both wealth indicators and previous philanthropic behavior. With smarter prospect research strategies, your major gifts officer has a better chance of securing those all-important donations with maximum efficiency.

Prospect research offers several valuable insights that can help you identify future major donors. In this guide, JGA asked Bill Tedesco, Founder & CEO of DonorSearch, to share his top five tips for using prospect research in your major gift fundraising efforts. Here are his strategies:

  1. Let your major gifts officer lead the charge.
  2. Use your research to create an RFM score.
  3. Cultivate prospects with both affinity and capacity.
  4. Supplement wealth/philanthropic indicators with personal information.
  5. Leverage business connections for corporate matching gifts.
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Donor Data: 4 Strategies to Maximize Your Fundraising

December 22, 2021

Data-driven fundraising is a vital tool that can help you maximize your development efforts. JGA asked Bill Tedesco with DonorSearch to share tips on using insights from your donor data to help you reach your donors effectively and efficiently.

Using the data you have about your supporters will not only improve your fundraising appeals, but it will also save you time and effort while crafting the best asks for your prospects. To help you maximize your fundraising, we’ll explore these four strategies in detail:

  1. Identify major donors.
  2. Establish personalized appeal strategies.
  3. Send effective appeals.
  4. Create a detailed stewardship plan.

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Donor Engagement and Retention Techniques to Solidify Relationships

August 11, 2021

While we need to work to engage all of our donors, many nonprofits have experienced the benefit of an influx of new donors in response to the pandemic’s challenges. What can you do to engage and retain these new donors as well as deepen your relationships with your existing donor pool?

Donor Engagement

While we are operating in unusual times, you do not want to throw out your tried-and-true ways of engaging and stewarding your donors. But, you might consider adding the following strategies as well.

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Lessons Learned from Fundraising in a Pandemic

March 24, 2021

As we begin to feel the warmer breezes of Spring and the sense of renewal it brings with it, it seems a great time to reflect on what we learned—and not just say “Good riddance!” to a most unusual year. We may just find that there are some lessons we learned as we pivoted during the pandemic which we can carry forward to help boost relationships, efficiency, and even fundraising results.

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Engaging with Donors Virtually: Lessons Learned from a Pandemic

August 27, 2020

As we search for positive outcomes from the COVID-19 pandemic, we might note that our tech skills have improved, or maybe we’ve mastered a new way to do second-grade math. But certainly, other lessons learned could have a longer shelf life, like unexpected opportunities with donors and prospects or adaptations on the fly that actually seem to work!

It is important to reflect on what ideas and practices have risen to the top as necessity forced us to try different ways to communicate and connect with one another. One thing is sure, large doses of flexibility and understanding were needed—and still are—to navigate the situations that seem to change by the minute in our professional and personal lives in the times we are in.

I recently hosted a webinar with Melanie Harmon, Senior VP of Advancement at Manchester College, focused on Frontline Fundraising and Events Go Virtual: A Look at Donor Engagement Techniques that explored some takeaways from the past few months for our work with donors. Here is an overview of some of those lessons and ideas on incorporating them into our work in the months and years to come.

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Utilizing Data to Guide Investments in your Fundraising Program

August 04, 2020

Data plays a vital role in the world of nonprofits. It is a critical tool that helps you make smarter decisions, and it can play a key role in supporting future investment in your efforts.

Your data tells a story that can help you identify key trends as you think towards the future. Sometimes determining what that story says can be a challenge, and it’s easy to get overwhelmed by too much data. But with the right guidance, you can quickly gain clarity that can make decision making much easier. For more information on how others are using data in fundraising to achieve results, download our content collection,  How to Use Data to Improve Your Fundraising, produced by Chronicle Intelligence, a division of the Chronicle of Philanthropy, in partnership with JGA.

Successful organizations know that it’s important to use the data you have to guide decisions that will help you build stronger and deeper relationships with your donors and friends in the most efficient and effective way possible. Many are using that data to guide future investments in fundraising.

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Philanthropy’s Role in Reopening Your Doors After COVID-19

May 20, 2020

What role will philanthropy play as your organization prepares to welcome students back to campus, host performances, open the doors to your museum or resume in-person gatherings at your place of worship?

If you have ventured out of the house, you have seen the modifications that businesses are making to welcome customers back – plexiglass at checkout counters and drive-through windows, signage to accommodate social distancing in lines and many other modifications.

Each of you needs to develop and implement plans to help protect your stakeholders as you re-open your doors.

The timeframe and requirements for each of you to resume operations will vary drastically based on location, size of the groups, type of activities and the demographics of your constituency. But, no matter the differences, much planning will be required. Have you considered how philanthropy can be a part of your re-opening plans?

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Using Data to Focus Your Major Gift Efforts

February 10, 2020

 

Though personal visits are the gold standard to engage and cultivate major gift donors, they can be costly and labor intensive if you are not seeing the right prospects. But how can you ensure you are connecting with the best prospects?

Your database holds the answer. Big data is a buzz word we’re hearing more and more about, particularly for its ability to organize large volumes of data to uncover hidden trends and its ability to make organizations more efficient through predictive analytics. This emerging trend involves utilizing historical data to find patterns and correlations to build assumptions and develop potential scenarios. So how do we take those concepts and put them into practice with our nonprofit organizations?

The trick to finding major and planned gift donors within your data is to identify those with both the ability to make a major donation, as well as the affinity to give to your organization. A good prospect has not only the capacity to give to your organization, but also an interest and inclination to give to your mission.

While you can’t grow a prospect’s capacity, inclination can be nurtured through cultivation.

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Giving USA 2019: Implications for Healthcare

November 20, 2019

According to Giving USA 2019: The Annual Report on Philanthropy for the Year 2018, American giving reached $427.71 billion in 2018, an increase of 0.7 percent in terms of current dollars but a decline of 1.7 percent from 2017, when adjusted for inflation. Even adjusted for inflation, charitable giving reached its second highest level ever in 2018, second only to 2017. Thus, 2018 is seen as a very strong but complex year in terms of philanthropy.

What this Means for Healthcare Organizations:

Giving to health reached $40.78 billion in 2018. While growth over 2017 was nearly flat at just 0.1 percent (or declined by 2.3 percent when adjusted for inflation), the sector had its second highest level of giving ever when adjusted for inflation. Large gifts are common in this sector but donor retention lags behind other sectors. According to the Association for Healthcare Philanthropy’s 2018 annual Report on Giving, the largest sources of healthcare funds raised in 2017 were corporate/foundation and major gifts, followed by special events, annual gifts, and planned giving. 

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