---
title: How to Use Data to Improve Your Fundraising
description: "Download this article collection from Chronicle Intelligence, a division of the Chronicle of Philanthropy, on \n using data to improve your fundraising."
image: https://info.jgacounsel.com/hubfs/Using%20Data%20to%20Improve%20Fundraising%20Download%20Graphic%20FB.png
---

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# HOW TO USE DATA TO IMPROVE YOUR FUNDRAISING

# **How to Use Data to Improve Your Fundraising**

![Using Data in Fundraising Cover Photo](https://info.jgacounsel.com/hs-fs/hubfs/Using%20Data%20in%20Fundraising%20Cover%20Photo.png?width=300&name=Using%20Data%20in%20Fundraising%20Cover%20Photo.png)

Many nonprofits track donor engagement and analyze wealth, but few look at these variables together causing them to miss major gift opportunities. Nonprofits who actively evaluate their data are able to identify donors with the greatest willingness and capacity to give -- and cultivate relationships rather than taking a scattershot approach.

  

How do nonprofits leverage the data they already have? How can they collect more to discover giving patterns? What metrics should they be paying attention to most?

**Download this article collection produced by Chronicle Intelligence, a division of the Chronicle of Philanthropy, and Johnson, Grossnickle and Associates** to explore insights into getting the most out of your organization’s data. 

**Articles include:**

- How a University Used Data Analytics to Improve Fundraising – and You Can, Too
- How to Identify Donors with the Greatest Potential to Give
- How to Streamline the Evaluation of Potential Donors
- Blueprints for the Future
- Acuity®: Unleash Your Donor Data and Focus Your Development Efforts

  

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