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by Angela White

Some time ago, I recorded a short video interview on why we advocate feasibility studies at JGA, and I find that those reasons continue to hold true.

Conducting a feasibility study prior to a campaign is a common and proven way to gauge what level of support may be achieved in a campaign and what strategies should be employed – not only to achieve a financial goal but, perhaps as importantly, to build both unity and momentum for organizational success. 

A feasibility study provides the opportunity for your current and prospective lead donors to dream big, to think through what the future will look like for your organization, and to share how they see themselves participating in that future.

A feasibility study, in JGA’s view, is active campaigning and is an integral part of the cultivation and involvement process of major donors and prospects.

After 19 years of consulting, the feasibility study process is still the most rewarding work that I do at JGA. We are honored that so many esteemed nonprofit organizations trust JGA to step into key donor relationships and assist in strengthening donor bonds that advance their missions.