Have you looked at your overall and new donor retention rates lately? If your organization is like most other nonprofit organizations, there is ample room for improvement. According to the 2017 Association of Fundraising Professionals’ (AFP) 2017 Fundraising Effectiveness Survey Report, the average overall donor retention rate for the nearly 11,000 nonprofits participating in the study was 45%. The average new donor retention rate was 23%.
As noted in the AFP report, for the past 10 years, the average overall donor retention rate has been less than 50%.
How can your organization move the needle on donor retention? A good place to start is with donor stewardship.