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Considering a Fundraising Campaign? Key Steps to Ensure You Are Ready

April 14, 2022

Many organizations are considering launching a campaign in 2022. Is your organization one of them?

An important undertaking like a campaign shouldn’t be entered into lightly. How do you know if your organization is truly ready to take this important step to fund the future aspirations of your nonprofit? Here are some key steps to be thinking about as you are moving into campaign planning.

It’s helpful to assess both your internal readiness as an organization to successfully execute a campaign and externally the receptiveness of the potential donor base to your campaign. Both aspects are critical to the success of the campaign. The goal in your planning phase is to ensure the internal readiness and external capacity are in alignment or you have a clear line of site on what needs to be addressed as campaign planning and the early phases of the campaign move forward.

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Planning for a Successful Campaign in Today’s Environment

April 29, 2021

Whether you are in a campaign now or considering the next one, it’s essential to reflect on what has changed during the past year and what the best path forward is in the current climate. Here are some tips to help you plan for a campaign in today's environment taken from a recent webinar I conducted with my colleague John Keith.

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Campaigning During A Crisis: How to Adjust and Plan

June 25, 2020

The nonprofit world, just like the world in general, has been turned upside down by the COVID-19 pandemic and the growing crises over the economy and race relations in the US. All of us involved in philanthropy are working to determine our course in the choppy and unchartered waters.

Recently JGA sponsored a webinar aimed at casting a guiding light on moving forward with a fundraising campaign in the midst of these challenges. The webinar, Campaigns and COVID-19: What the Pandemic Means for Your Campaign, brought the perspective of four guests representing organizations at different stages of campaigns: planning; leadership gifts/quiet phase; major gifts/public phase; and campaign closure.

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Five Questions a Feasibility Study Should Answer

October 02, 2017

by Angela White

Some time ago, I recorded a short video interview on why we advocate feasibility studies at JGA, and I find that those reasons continue to hold true.

Conducting a feasibility study prior to a campaign is a common and proven way to gauge what level of support may be achieved in a campaign and what strategies should be employed – not only to achieve a financial goal but, perhaps as importantly, to build both unity and momentum for organizational success. 


A feasibility study provides the opportunity for your current and prospective lead donors to dream big, to think through what the future will look like for your organization, and to share how they see themselves participating in that future.

Here are some questions a good feasibility study should help you answer.

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Using Naming Rights in Fundraising

January 19, 2016

A common practice among nonprofit organizations -- the offering of naming opportunities to donors – is seemingly receiving increased scrutiny. In the past fifteen months, for example, The New York Times featured an op-ed article on revising the way tax law treats naming rights and The Wall Street Journal ran a story on how naming rights can go wrong, focusing on a legal battle over a gift made by country singer Garth Brooks.

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Fundraising to Pay Off Nonprofit Debt

August 20, 2015

Have you ever considered raising philanthropic funds to reduce or eliminate your organization’s debt?

Raising funds for debt relief is good in theory, but requires a specific approach to gain support from donors. A key to fundraising is aligning the needs of the organization with the philanthropic goals of your donors. Yet, paying off debt is not often high on a donor’s list of projects they want to support.

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Benefits of a Strong Planned Giving Program

December 19, 2012

by Melanie Norton

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The Trustee’s Role in Fundraising

August 25, 2011

by Ted Grossnickle


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