There is a multi-dimensional challenge facing churches in America that has me concerned, and I think you should be as well. Given my background, it should not surprise you that I am concerned about this matter. (Prior to joining JGA as a senior consultant, I spent twenty-five years working in development for a religious institution, and during my twelve years with JGA, I have worked with more than fifty faith-based organizations.) The challenge is related to several troubling trends in the current U.S. religious landscape. As I will explain later, I think you also should be concerned . . . whether or not your fundraising is for a religious-affiliated organization.
My concern is threefold: 1) Giving to religious organizations as a percentage of total philanthropy is declining substantially; 2) participation in congregations is at a historic low; and 3) the changed religious practices brought on by the COVID-19 pandemic could have a continuing, long-term impact on congregations.