JGA Blog

Using Nonprofit Storytelling to Communicate Impact

September 29, 2016

In our work with nonprofit clients here at JGA, we frequently interview donors and volunteer leadership. One concern we often hear is that the charity needs to do a better job of telling its story so more donors will support this great organization that they have come to know and love. Storytelling can be a great place for nonprofits to start when it comes to demonstrating their impact in a way that puts a human face on the mission.

I recently spoke with Kim Jones, Vice President at Willow Marketing, about how organizations can employ storytelling in their nonprofit marketing and development efforts.

Read More..

Approach Donors Holistically: Integrate Planned and Major Gifts

August 23, 2016

Donors don’t compartmentalize their philanthropy in the same way that an organization distributes staff responsibilities on an org chart. As organizations are cultivating their prospects and having conversations with them about potential gifts, the conversation needs to be holistic – integrating annual, planned and major gifts into the discussions when appropriate based on the donors’ needs.

Has your development operation fully integrated major and planned giving?

Read More..

Developing the Next Gen of High-Net-Worth Donors

June 04, 2015

While we all know many examples of extreme generosity through charitable bequests, a new CNBC survey of high-net-worth individuals paints a different picture.

Read More..

Critical Role of Gift Policies

April 30, 2015

Are all “gifts” created equal? We generally say that it takes all types of gifts to move an organization forward and we want to make our donors feel as good as we can about their intent to make a gift in support of the organization.

Read More..

What Events CAN’T Do for Your Development Program

April 02, 2015

Special events can play a very important role in your integrated, multi-channel development program. For instance, I typically think of them in terms of how they impact the organization:

Read More..

Hot Trend for 2015 is to G-I-V-E

February 23, 2015

What is trending today in the world of philanthropy? What is the philanthropic context in which we work? As we anticipate important shifts in philanthropy in 2015, I thought it would be helpful to look at some key philanthropic trends and how they may impact how donors G-I-V-E.

Read More..

Happy New Year! Is Your Development Operation Ready for 2015?

January 07, 2015

It is hard for me to believe that it is 2015. It just feels that time is moving faster and faster. We can’t do anything to slow down the calendar, but you can spend some time now to help position yourself and your development operation for a great 2015.

Read More..

Role Play the Donor Relationship, Not Just the Ask

December 23, 2014

So, I have been on a soapbox lately about a practice that we fundraisers often do – we role play the “ask” meeting. You know the drill – pair off and one of you be the donor and the other the solicitor. Then switch. Then debrief.

Read More..

Solicitation Tips for Your Board

November 25, 2014

As professionals in the advancement field, we are regularly asked the best ways to train board members to solicit donations. The most rewarding experiences for volunteers, staff and donors occur when all parties work together and communicate openly to reach a common goal.

Read More..

Useful Fundraising Metrics I Wish I Had Known Then

November 05, 2014

As a recent addition to the JGA team, I read a quote by an unknown author that really stuck with me – “Today I close the door to the past, open the door to future, take a deep breath, step on through and start a new chapter in my life.”

Read More..