Thoughtful planning for a campaign is more important than it has ever been. The pressure to meet increasingly high expectations is real, establishing ambitious but realistic goals is more critical than ever, and yet resources to do so are seriously constrained or questioned.
Recently, Johnson, Grossnickle and Associates (JGA) partnered with the Chronicle of Philanthropy to provide a curated collection of Chronicle articles and JGA insights on capital campaigns. While capital campaigns were historically the province of large charities and major institutions like universities and hospitals, in recent years they’ve become increasingly common among nonprofits of all sizes. In this collection of articles produced by Chronicle Intelligence, a division of the Chronicle of Philanthropy, we show you how to help your organization plan, market, and complete a successful capital campaign.
If you believe a campaign is in your future, think about how well your organization can answer these key questions: