A week ago Friday, I posted my first blog about COVID-19 and the impact it might have on nonprofit philanthropy. A lot has changed in the past week – seemingly by the hour. As you continue to navigate these complex waters, let’s first take a look at some historical data to see how philanthropy weathered the storm of other crises.
Unfortunately, there is no philanthropic data from the 1918 Spanish flu pandemic, so we have to look at the next most relevant set of data. The research from Giving USA and the Indiana University Lilly Family School of Philanthropy help us understand how donors behave during a time of crisis and also during an economic downturn.