Data-driven fundraising is a vital tool that can help you maximize your development efforts. JGA asked Bill Tedesco with DonorSearch to share tips on using insights from your donor data to help you reach your donors effectively and efficiently.
Using your donor data is especially important for building relationships with major donor prospects. Don’t waste resources sending appeals that donors won’t respond to. Instead, use these 4 strategies to maximize your fundraising with donor data:
1. Identify major donors.
2. Establish your appeal strategies.
3. Send effective appeals.
4. Create your stewardship plan.