You need to draft an appeal to your annual donors and prospects in the middle of this COVID-19 global pandemic, but you are worried your donors have a lot of other things on their mind right now (just like you do). How can they possibly think about giving when they are faced with challenges, concerns, and uncertainty? Yet, your donors are generous, and your mission relies on gaining their support—points that affirm now is not the time to stop fundraising.
In today’s headlines, stories of giving and volunteering win our hearts and attention. Philanthropy and the spirit behind it are bringing us together now, as much as ever. People are responding to positivity and calls to do and help. So, they are ready respond to your appeal for support—but, you must first connect with them.