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Teaching Our Children to Give: Passing Down Our Philanthropic Values to Gen Z

March 30, 2017

“Why don’t we give money to the Church any more, mom?,” was the question from my then ten-year-old son one Sunday morning. I realized that he had stopped seeing my husband and me put the envelope in the collection basket, as we had done for as long as he could remember.

Well, of course we had not stopped giving to our Church but rather had moved to a more convenient and consistent method of giving that was encouraged by our parish…. online giving. Online giving ensures a weekly collection regardless of travel or forgetting the envelope at home, yet it takes away a very important symbol of giving: the physical habit of placing the envelope in the basket for all to see.

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Understanding Baby Boomer Donors and their Giving Preferences

March 10, 2017

We now have 5 generations of donors, workers, and volunteers in the philanthropic marketplace:

  1. Gen Z (born after 1995)
  2. Millennials (1981 – 1995)
  3. Gen-X (1965 – 1980)
  4. Boomers (1946 – 1964) 
  5. Silent/Greats (born before 1946) 

Increased life expectancy, better healthcare, and delayed retirement all contribute to this unprecedented generational diversity.

Why should development professionals pay attention to generational diversity in the philanthropic marketplace? Each generation is influenced by their own economic, social, political, and environmental dynamics as well as collective experiences and different worldviews. These factors inform philanthropic behavior and generational giving preferences and have implications on how we as development professionals build relationships with donors.

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High Net Worth Donors and Their Impact on Major Gift Fundraising

November 01, 2016

 

Major gift donors are crucial for the ongoing sustainability of your nonprofit’s mission. In fact, high net worth donors often provide as much as 94% of the funds for nonprofit campaign initiatives. So, it is important that we understand their giving patterns, preferences, and motivations.

The 2016 U.S. Trust® Study of High Net Worth Philanthropy released this week is the sixth edition of the biennial study, researched by the Indiana University Lilly Family School of Philanthropy and provides nonprofits with valuable insights on this important donor demographic. The report surveyed 1,435 U.S. households with a net worth of $1 million or more (excluding the value of their primary home) and/or an annual household income of $200,000 or more.

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Identifying Major Gift Donors: 6 Prospect Research Data Types to Study

July 25, 2016

Looking for strategies to identify major gift donors? We’ve asked Bill Tedesco with DonorSearch to provide some insights and he shares that prospect research is a great place to start.

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Gen X Giving - Effective Fundraising Strategies for Gen X Donors

May 03, 2016

The Baby Boomer and Millennial generations are frequently top of mind in discussions and research into the generations and generational giving preferences, but what about the “in-betweens?” Given the buzz, particularly about Millennials, it may be easy to overlook a resource for significant current and future donor growth for your organization: Generation X.Generation_X.jpg

Also known as Gen X, this group includes those born in the United States from 1964 to 1980. Gen Xers are sandwiched squarely between older Baby Boomers and younger Millennials and represented 20% of total giving in the U.S. in 2013.

Based on data compiled by Pew Research Center, notable characteristics of this generation include:

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Developing the Next Gen of High-Net-Worth Donors

June 04, 2015

While we all know many examples of extreme generosity through charitable bequests, a new CNBC survey of high-net-worth individuals paints a different picture.

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Women Give 2014: The Latest Research on Women’s Philanthropic Giving Patterns

December 11, 2014

The Women’s Philanthropy Institute at the IU Lilly Family School of Philanthropy focused their 2014 research, Women Give 2014, on the impact of religion as a key influencer of women’s philanthropy. Religiosity has long been seen as a key influencer for individual charitable giving but what about the impact of both religion and gender on philanthropic giving?

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Generational Giving Preferences

October 24, 2014

For the first time ever, there are now four generations of donors active in the philanthropic marketplace at the same time. Due to increased life expectancy, fundraisers are now working with a donor pool that includes representatives of the Millennial, Gen X, Boomer, and Silent/Great generations.

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The Impact of Suggesting a Donation Amount

August 13, 2014

It is a well-worn and true cliché in the fundraising world that a primary reason many donors give is “because they were asked.” But when it comes to how you ask, the situation gets a bit murkier.

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Encouraging News in the Latest Giving USA Report

June 17, 2014

As a Giving Institute member firm, this is always an exciting time of year for us as we get to help refine, interpret, and unveil the results of Giving USA’s annual estimates of giving. The release of this rich data analysis each year reminds us all that what you are doing doesn’t occur in a vacuum, but is influenced by a broader set of economic and cultural circumstances.

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