JGA Blog

Implement a Generational Fundraising Strategy

October 16, 2013

by Dan Schipp

 

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The Role of HIPAA in Building a Grateful Patient Program

September 23, 2013

 

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Here come the future donors!

September 11, 2013

by Jeff Small

 

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Strong Stewardship is the Foundation of Effective Fundraising

August 29, 2013

by Kris Kindelsperger

 

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Startling Drop in Alumni Giving

August 14, 2013

by Dan Schipp

 

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Lead Donors Are Crucial for Campaign Success

August 06, 2013

by Andy Canada

Preparing for a campaign should be exciting, but it can often also be a bit overwhelming. The time you put into to prepare for a campaign today, can prepare you for success in the future. We cover steps you should take to prepare internally for a campaign in our tip sheet on Campaign Prep. But, you also need to spend time and make the effort to prepare your external audiences, such as lead gift donors, for a campaign.

Your campaign can get off to a very slow start if you aren’t keeping your lead gift prospects informed and updated on what is taking place. Remember, lead gifts play an important role in a campaign:

  • Lead gifts build momentum and instill confidence in your donor base and within your organization
  • Lead gifts demonstrate that the campaign is feasible and the participation of these donors will influence others to give and support the campaign
  • There is evidence that the 80-20 rule (80% of your campaign will be contributed by 20% of your donors) has actually become the 90-10 rule

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Giving Grows in 2012

June 18, 2013

by Jeff Small,
JGA Writer and Project Manager
and Giving USA Editorial Review Board Member

 

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Whistling in the Dark Before a Campaign

June 13, 2013

by Ted Grossnickle

 

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Listening to Donors

June 03, 2013

by Angela White

 

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Confessions of an Alumni Non-donor

May 16, 2013

by Jeff Small

 

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