JGA Blog

The Mechanics of a Feasibility Study

August 07, 2013

by Ted Grossnickle

 

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Fundraising for the Mundane

August 06, 2013

by Jeff Small

 

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Lead Donors Are Crucial for Campaign Success

August 06, 2013

by Andy Canada

Preparing for a campaign should be exciting, but it can often also be a bit overwhelming. The time you put into to prepare for a campaign today, can prepare you for success in the future. We cover steps you should take to prepare internally for a campaign in our tip sheet on Campaign Prep. But, you also need to spend time and make the effort to prepare your external audiences, such as lead gift donors, for a campaign.

Your campaign can get off to a very slow start if you aren’t keeping your lead gift prospects informed and updated on what is taking place. Remember, lead gifts play an important role in a campaign:

  • Lead gifts build momentum and instill confidence in your donor base and within your organization
  • Lead gifts demonstrate that the campaign is feasible and the participation of these donors will influence others to give and support the campaign
  • There is evidence that the 80-20 rule (80% of your campaign will be contributed by 20% of your donors) has actually become the 90-10 rule

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Whistling in the Dark Before a Campaign

June 13, 2013

by Ted Grossnickle

 

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Fundraising's Cart and Horse

May 09, 2013

by Andy Canada

 

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Are You Telling Your Story Effectively?

April 03, 2013

by Jeff Small

 

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Getting Early Buy-In Crucial for Campaign Success

March 29, 2013

by Andy Canada

 

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4 Questions You Need to Answer BEFORE a Feasibility Study

March 21, 2013

by Ted Grossnickle

 

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Are Feasibility Studies worth the time and expense?

February 27, 2013

by Kris Kindelsperger

 

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Trends for Women and Philanthropy in 2013

February 15, 2013

 

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