by Ted Grossnickle
Preparing for a campaign should be exciting, but it can often also be a bit overwhelming. The time you put into to prepare for a campaign today, can prepare you for success in the future. We cover steps you should take to prepare internally for a campaign in our tip sheet on Campaign Prep. But, you also need to spend time and make the effort to prepare your external audiences, such as lead gift donors, for a campaign.
Your campaign can get off to a very slow start if you aren’t keeping your lead gift prospects informed and updated on what is taking place. Remember, lead gifts play an important role in a campaign: