--- title: JGA Blog | campaign planning description: campaign planning | --- [![Johnson, Grossnickle and Associates](https://info.jgacounsel.com/hs-fs/hubfs/JGA_2015_Files/image/logo.png?width=190&name=logo.png "Johnson, Grossnickle and Associates")](http://www.jgacounsel.com/) [Join Our Mailing List](http://www.jgacounsel.com/contact-us) search - [About Us](http://www.jgacounsel.com/about-us) - [Our Services](http://www.jgacounsel.com/our-services) - [Who We Serve](http://www.jgacounsel.com/who-we-serve) - [Resources](http://www.jgacounsel.com/resources) - [JGA Blog](https://info.jgacounsel.com/blog) - [Contact Us](http://www.jgacounsel.com/contact-us) Search search # JGA Blog listing page ## [Considering a Fundraising Campaign? Key Steps to Ensure You Are Ready](https://info.jgacounsel.com/blog/considering-a-fundraising-campaign-key-steps-to-ensure-you-are-ready) April 14, 2022 [![](https://info.jgacounsel.com/hubfs/Considering%20a%20Fundraising%20Campaign%20Blog.jpg)](https://info.jgacounsel.com/blog/considering-a-fundraising-campaign-key-steps-to-ensure-you-are-ready) Many organizations are considering launching a campaign in 2022. Is your organization one of them? An important undertaking like a campaign shouldn’t be entered into lightly. How do you know if your organization is truly ready to take this important step to fund the future aspirations of your nonprofit? Here are some key steps to be thinking about as you are moving into campaign planning. It’s helpful to assess both your internal readiness as an organization to successfully execute a campaign and externally the receptiveness of the potential donor base to your campaign. Both aspects are critical to the success of the campaign. The goal in your planning phase is to ensure the internal readiness and external capacity are in alignment or you have a clear line of site on what needs to be addressed as campaign planning and the early phases of the campaign move forward. [Read More..](https://info.jgacounsel.com/blog/considering-a-fundraising-campaign-key-steps-to-ensure-you-are-ready) - [Tweet](https://twitter.com/share) ## [Planning for a Successful Campaign in Today’s Environment](https://info.jgacounsel.com/blog/planning-for-a-successful-campaign-in-todays-environment) April 29, 2021 [![](https://info.jgacounsel.com/hubfs/Campaign%20Planning%20Blog.png)](https://info.jgacounsel.com/blog/planning-for-a-successful-campaign-in-todays-environment) Whether you are in a campaign now or considering the next one, it’s essential to reflect on what has changed during the past year and what the best path forward is in the current climate. Here are some tips to help you plan for a campaign in today's environment taken from a [recent webinar](https://zoom.us/rec/share/ZfDXuDJxffmRf_sOlCUpCddHqMPDybzXeS5qMeZNcXSAXnit6saS0KJPwKZdCBZf.0jRvrmWM-RNCe0pQ?startTime=1616515206000) I conducted with my colleague [John Keith](http://www.jgacounsel.com/about-us/our-team/john-t-keith-j-d). [Read More..](https://info.jgacounsel.com/blog/planning-for-a-successful-campaign-in-todays-environment) - [Tweet](https://twitter.com/share) ## [Campaigning During A Crisis: How to Adjust and Plan](https://info.jgacounsel.com/blog/campaigning-during-a-crisis-how-to-adjust-and-plan) June 25, 2020 [![](https://info.jgacounsel.com/hubfs/campaigning%20during%20a%20crisis%20fb.png)](https://info.jgacounsel.com/blog/campaigning-during-a-crisis-how-to-adjust-and-plan) The nonprofit world, just like the world in general, has been turned upside down by the COVID-19 pandemic and the growing crises over the economy and race relations in the US. All of us involved in philanthropy are working to determine our course in the choppy and unchartered waters. Recently JGA sponsored a webinar aimed at casting a guiding light on moving forward with a fundraising campaign in the midst of these challenges. The webinar, [*Campaigns and COVID-19: What the Pandemic Means for Your Campaign*](https://zoom.us/rec/share/2-l_BK7pqzpIepXEyFzCepIvNdS6eaa813BL-6APyIvwk3A8rrf6VQ6GotlnJmE?startTime=1590076810000)*,* brought the perspective of four guests representing organizations at different stages of campaigns: planning; leadership gifts/quiet phase; major gifts/public phase; and campaign closure. [Read More..](https://info.jgacounsel.com/blog/campaigning-during-a-crisis-how-to-adjust-and-plan) - [Tweet](https://twitter.com/share) ## [Five Questions a Feasibility Study Should Answer](https://info.jgacounsel.com/blog/archives/2466) October 02, 2017 [![](https://info.jgacounsel.com/hubfs/JGA%20Feasibility%20Stats%20Graphic.jpg)](https://info.jgacounsel.com/blog/archives/2466) ### by Angela White Some time ago, I recorded a short [video interview](http://jgacounsel.wistia.com/medias/3eavubru9k?embedType=iframe&videoWidth=640) on why we advocate feasibility studies at JGA, and I find that those reasons continue to hold true. Conducting a feasibility study prior to a campaign is a common and proven way to gauge what level of support may be achieved in a campaign and what strategies should be employed – not only to achieve a financial goal but, perhaps as importantly, to build both unity and momentum for organizational success.    A feasibility study provides the opportunity for your current and prospective lead donors to dream big, to think through what the future will look like for your organization, and to share how they see themselves participating in that future. Here are some questions a good feasibility study should help you answer. [Read More..](https://info.jgacounsel.com/blog/archives/2466) - [Tweet](https://twitter.com/share) ## [Using Naming Rights in Fundraising](https://info.jgacounsel.com/blog/best-practices-for-using-naming-rights-in-fundraising-campaigns) January 19, 2016 [![](https://info.jgacounsel.com/hubfs/Naming_Rights.jpg)](https://info.jgacounsel.com/blog/best-practices-for-using-naming-rights-in-fundraising-campaigns) A common practice among nonprofit organizations -- the offering of naming opportunities to donors – is seemingly receiving increased scrutiny. In the past fifteen months, for example, *The New York Times* featured an op-ed article on [revising the way tax law treats naming rights](http://www.nytimes.com/2015/03/11/opinion/rethinking-taxes-and-david-geffens-gift-for-avery-fisher-hall.html?_r=0) and *The Wall Street Journal* ran a story on [how naming rights can go wrong](http://www.nytimes.com/2015/03/11/opinion/rethinking-taxes-and-david-geffens-gift-for-avery-fisher-hall.html?_r=0), focusing on a legal battle over a gift made by country singer Garth Brooks. [Read More..](https://info.jgacounsel.com/blog/best-practices-for-using-naming-rights-in-fundraising-campaigns) - [Tweet](https://twitter.com/share) ## [Fundraising to Pay Off Nonprofit Debt](https://info.jgacounsel.com/blog/fundraising-to-pay-off-nonprofit-debt) August 20, 2015 [![](https://info.jgacounsel.com/hubfs/Debt_ball_and_chain.jpg)](https://info.jgacounsel.com/blog/fundraising-to-pay-off-nonprofit-debt) Have you ever considered raising philanthropic funds to reduce or eliminate your organization’s debt? Raising funds for debt relief is good in theory, but requires a specific approach to gain support from donors. A key to fundraising is aligning the needs of the organization with the philanthropic goals of your donors. Yet, paying off debt is not often high on a donor’s list of projects they want to support. [Read More..](https://info.jgacounsel.com/blog/fundraising-to-pay-off-nonprofit-debt) - [Tweet](https://twitter.com/share) ## [Benefits of a Strong Planned Giving Program](https://info.jgacounsel.com/blog/archives/3357) December 19, 2012 ### **by Melanie Norton** [Read More..](https://info.jgacounsel.com/blog/archives/3357) - [Tweet](https://twitter.com/share) ## [The Trustee’s Role in Fundraising](https://info.jgacounsel.com/blog/archives/2442) August 25, 2011 ### **by Ted Grossnickle**   [Read More..](https://info.jgacounsel.com/blog/archives/2442) - [Tweet](https://twitter.com/share) [All posts](https://info.jgacounsel.com/blog/all) ### Subscribe to Email Updates ### Tags - [Fundraising (26)](https://info.jgacounsel.com/blog/topic/fundraising) - [campaign planning (8)](https://info.jgacounsel.com/blog/topic/campaign-planning) - [major gifts (7)](https://info.jgacounsel.com/blog/topic/major-gifts) - [donor management (6)](https://info.jgacounsel.com/blog/topic/donor-management) - [Education Fundraising (5)](https://info.jgacounsel.com/blog/topic/education-fundraising) - [donor research (5)](https://info.jgacounsel.com/blog/topic/donor-research) - [fundraising campaign (4)](https://info.jgacounsel.com/blog/topic/fundraising-campaign) - [Feasibility Study (3)](https://info.jgacounsel.com/blog/topic/feasibility-study) - [JGA News (3)](https://info.jgacounsel.com/blog/topic/jga-news) - [nonprofit management (3)](https://info.jgacounsel.com/blog/topic/nonprofit-management) - [stewardship (3)](https://info.jgacounsel.com/blog/topic/stewardship) - [Strategic Planning (2)](https://info.jgacounsel.com/blog/topic/strategic-planning) - [non profit boards (2)](https://info.jgacounsel.com/blog/topic/non-profit-boards) - [philanthropy (2)](https://info.jgacounsel.com/blog/topic/philanthropy) - [planned giving (2)](https://info.jgacounsel.com/blog/topic/planned-giving) ###### 29 South Park Blvd Greenwood Indiana 46143 317.215.2400 © 2014 Johnson Grossnickle and Associates All rights reserved. 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