For the first time ever, there are now four generations of donors active in the philanthropic marketplace at the same time. Due to increased life expectancy, fundraisers are now working with a donor pool that includes representatives of the Millennial, Gen X, Boomer, and Silent/Great generations.
It is a well-worn and true cliché in the fundraising world that a primary reason many donors give is “because they were asked.” But when it comes to how you ask, the situation gets a bit murkier.
As a Giving Institute member firm, this is always an exciting time of year for us as we get to help refine, interpret, and unveil the results of Giving USA’s annual estimates of giving. The release of this rich data analysis each year reminds us all that what you are doing doesn’t occur in a vacuum, but is influenced by a broader set of economic and cultural circumstances.