In today’s world, we are offered choices at every turn. Do we buy vanilla ice cream or chocolate or one of 53 other flavors? Do we choose to watch a movie, a home improvement show, or a sports event on TV?
The other day I was reflecting on my past work with the parent constituency within a university setting. Parents are sometimes grouped into the “friends” or “other” category of donor giving, but their needs, interests, and relationships to the school are often different from alumni and they should be stewarded appropriately.
At JGA, we believe that research informs practice, and thus we work to put recent research into practice with our clients. Recently, we have been a part of the release of the latest Giving USA report.