In a recent luncheon conversation, a prospective client asked me, “What, more than anything else, influences the success of a capital campaign?”
A number of important factors quickly came to mind: a well-conceived and executed plan, outstanding institutional and volunteer leadership, great campaign counsel (like JGA, of course . . . just couldn’t resist!). But as I reflected on the many campaigns in which I have been involved over the years, I told the inquirer two things stand out as being most influential.