EXPLORING THE Evolution of WORKPLACE PHILANTHROPY

EXPLORING THE Evolution of WORKPLACE PHILANTHROPY

August 22, 2018 by Ted Grossnickle

JGA once again is pleased to sponsor the Kindelsperger Forum on Wednesday, September 5th.  The Forum honors our late colleague Kris Kindelsperger and aims to bring new ideas to the practice of our common work in philanthropy. This year, we will explore the rapidly changing environment of workplace giving and what it means for nonprofits.

Kindelsperger Forum 2018-1

An interesting dichotomy has developed around workplace giving – employees are placing a higher than ever value on being aligned with an employer that helps them make a difference, yet employee-giving campaigns are seeing a decrease in participation and dollars raised.

Millennials in particular have indicated they want to work for a company that contributes to society, with 88% of Millennials in a Conscious Company Magazine survey indicating they found their job more fulfilling if they had an opportunity to make a positive impact on the community.

Yet, despite this interest in making a positive impact, workplace giving campaigns are struggling. As one possible bellwether for what is going on in the private marketplace, the Combined Federal Campaign, the workplace giving program for federal employees, saw its employee donations fall from $283 million in 2009 to just $167 million in 2016. One of the largest nonprofits affected by this is the United Way, which receives an estimated 80% of its donations through workplace giving campaigns.

The United Way and tech giant Salesforce, however, have teamed up to try to combat the decline in workplace giving through an innovative technology platform that seeks to make workplace giving more personal and to connect employees of big companies with causes that meet their individual giving priorities.

The idea here is that everyone wins. Employers recognize that many of their employees wish to make a difference in the broader community. Employees seek companies that align with their values and want ways to improve their local communities and support causes that are important to them on a personal level. Nonprofits gain exposure to new audiences and have a conduit to showcase their impact through the platform.

We’re excited to learn more about ways to increase giving all across America and the workplace is a key element in making that possible. Nick Bailey, Vice President of Innovation and Products from Salesforce will keynote the event followed by a panel discussion including Genevieve Shaker, Associate Professor  of Philanthropic Studies at the IU Lilly Family School of Philanthropy, who has researched effective approaches to workplace giving, Penny Lee, Chief Fundraising Officer at United Way of Central Indiana; and, Denny Sponsel, CEO and Principal at RJE Business Interiors. Penny and Denny are helping to lead the United Way’s special initiative.

We hope you will join us on September 5th!

 

2018 Kindelsperger Forum: The Workplace Philanthropy Evolution

Wednesday, September 5 

11:30 a.m.  Registration and Lunch Buffet
12:00 - 1:15 p.m.  Program

The Willows on Westfield
6729 Westfield Blvd.
Indianapolis, IN 46220 

Register Now

Keynote Speaker:  Nick Bailey, Vice President, Innovation and Products @ Salesforce.org

Panelists:

  • Genevieve Shaker, Associate Professor of Philanthropic Studies at the IU Lilly Family School of Philanthropy
  • Penny Lee, Chief Fundraising Officer at United Way of Central Indiana
  • Denny Sponsel, CEO & Principal at RJE Business Interiors