Capital campaigns—they are all about the money, right?

Capital campaigns—they are all about the money, right?

December 14, 2009 by jga_admin

by Meg Gammage-Tucker

During a number of recent presentations—at universities and conferences—about capital campaigns, I have had the opportunity to be really reflective about all the reasons that underlie why we conduct capital campaigns. Sure your organization needs to raise money—that’s a no-brainer. But is that the most important or, indeed, the only reason, that we conduct capital campaigns? No—it most certainly is not.

Yes—it is important to raise extraordinary funds. Otherwise nonprofits would not be able to fulfill their missions, grow their programs, and service their clients. And it takes money—and very often special substantial infusions of money—to do that…

But there are other reasons for undertaking capital campaigns. And, I would argue, they should be considered as important—if not more critical—than raising money to the future of your organization.

The other benefits of capital campaigns include, but are not limited to:

  • They increase your organization’s ability to raise more funding on an ongoing basis;
  • They grow your staff and organizational capacity;
  • They grow the engagement of your volunteers;
  • They grow your base of donors; and
  • They raise awareness of your organization in the community.

Please don’t underestimate the importance of these opportunities as you are considering undertaking a campaign. Increasing capacity, growing the number of individuals and organizations who invest in what you do, and deepening relationships are long-term investments that can make not only this campaign a success but will ensure the stability, sustainability, and opportunity for growth of your organization for years to come.

Look at the bigger picture.There are lot of benefits of capital campaigns that you should consider…